Dr Pepper VDay — Troy Lehman — Design & Direction

Selected Works, Info

Dr Pepper Valentine’s Day

Killed Project
Art Direction
Visual Identity
Graphic Design
Packaging

For Dr Pepper’s limited-edition Valentine’s Day release, we were asked to create special packaging to commemorate their seasonal “Berry Romantic” flavor.

The design aimed to balance playful romanticism with the bold, iconic character of Dr Pepper. Utilizing symbolism, vintage love letters, and rich berry tones, we developed a visual identity that felt both fresh and striking at shelf.

Drew Donatelle, Creative Direction

Index

TROY LEHMAN

DESIGN & ART DIRECTION

CHICAGO, ILLINOIS

TROY@TROYLEHMAN.COM

TROY LEHMAN

Selected Works, Info

Dr Pepper Valentine’s Day

Index

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