Ghostly c/o Notre
To celebrate its 20th anniversary, Ghostly hosted music showcases with its roster of artists in cities across the country. When the tour came to Chicago, Notre partnered with Ghostly for a weekend-long residency at our store. This special event included a pop-up shop, collaborative apparel, a music showcase, and a live interview with Ghostly founder Sam Valenti IV.
The branding for this partnership was designed to creatively challenge the recognition of the iconic Ghostly Ghost mascot through the use of gridded collage, resulting in a distinct identity that juggles disruption and recognition.
Adam Wray, Creative Direction
Reed Schmidt, Installation
Chris Leh, Photography