Nike x Notre Dunk Hi
Notre, founded in Chicago in 2014, drew inspiration from the blue-collar workshirt and name patch, a familiar sight in the Midwest. Many of the team members' families are rooted in Midwestern industrial history, sharing early memories of the clothing associated with their parents' work uniforms. This collaboration celebrates the work uniform as an icon of craftsmanship and strong work ethic.
Beyond retail, Notre has established itself as a hub for the style community in the Midwest, symbolizing connection through its "handshake" motif. We were given permission to re-draw the iconic Swoosh with our handshake motif to signify this partnership.
Adam Wray, Creative Direction
Michael Jaworowski, Creative Direction
Jose Villanueva, Creative Direction
Reed Schmidt, Art Direction
Adrian Octavius Walker, Photography